Watch Your Mouth! | Mexico | Living in Mexico

Watch Your Mouth!

You see this chain of small "supermarkets" here in the State of Guanajuato. They're about as "super" as the Boonton A&P Market where I worked as a New Jersey teenager in 1957.


They have lower prices and better selection than tienditas. They have actual grocery carts. And if you live in the neighborhood, you can walk to one. So they fill a niche.

Let's take a closer look at their sign.


Yep. That's the name of the chain. Go ahead. Say it out loud.

Did you pronounce it correctly? "KEE-kays?"

Just one of those little cultural potholes we expats have to negotiate. Like the name of everyone's favorite bread: Bimbo. That's "BEAM-bo."